Zero touch society

Illustrations for a white paper by LAB13 by MRM // McCann

With the onset of Covid-19 we are more cautious than ever before on what, when, and how we choose to touch. People are increasing protectionary measures like face masks and latex gloves, and reducing their moments of touch. The result? A society that does everything to avoid touching surfaces, especially the public ones.

Lilian´s illustrations for the Zero Touch Society white paper deal with the challenges we are now facing on an every day basis.

How might we redesign existing environments and experiences leveraging cutting-edge technology to allow people to interact with things without touching them?